Interesting story in WSJ about how Apple's new mobile web ad blockers are upsetting mobile web publishers and advertisers. The arms race continues, with publishers/advertisers -> ad blockers -> consulting firms that help publishers/advertisers combat ad blockers!
Curious twist for the cynical mind: Apple's strategy only affects mobile web ads. This should drive more ad revenue towards the mobile, in-app model. Wait a minute! That will hurt mobile web advertisers and publishers (from whom Apple makes no money via Safari), but will help Apple (with greater in-app advertising)! What a coincidence.
Wonder if, as Tim Cook claims, it's really about browser performance after all?